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We caused one client for several years. In the early phases of their campaign they selected some really poor keywords. We let them know this but we were insistent we have move in front of you. We were able to get most in addition to keywords ranked very well on the search engines, but once we suspected, sales did not increase. Every few weeks the client would give us a call asking if there was anything else that can be executed to increase sales. Frequently made suggestions on tips on how to improve the website along with recommending they modify their optimized keywords. The actual improvements they considered frequently made. They keyword changes were considered but never approved. Eventually they left us.
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