Google SEO: What does Google look for in a website?

As the most widely used search engine, Google has become intrinsic to how most of us use the internet. Some of us depend on it often for anything, from research articles to discovering new places to eat. Google has revolutionized internet usage and SEO practices since its inception in 1998. Google continually refines its methods for analyzing website performance and assigning page rankings. Exactly what criteria does Google use to rank websites? In this article, we will go over the fundamentals of SEO (Search Engine Optimisation) and talk about how you can utilize it to your advantage while optimizing your website.

  • The algorithm used by Google

To choose which websites to include in its search results, Google employs a set of principles known as the Google Algorithm. Keeping up with the latest updates to these guidelines is essential for companies that want to ensure prospective clients see their websites.

The quality of a website’s content is a crucial consideration for the Google Algorithm. Websites with well-written, helpful material tend to perform better in Google search results than those with badly written or irrelevant information.

A website’s link popularity is also taken into account by the algorithm. As a general rule, the more connections a site has from other high-quality sites, the higher the rankings appear.

Google’s search rankings are based on several criteria beyond just keywords. Site speed, mobile usability, and safety are all factors to consider. To get high rankings in Google’s search engine results pages, businesses must ensure that their website satisfies all of Google’s guidelines.

  • Page-level optimization

When determining search engine rankings, Google considers more than 200 aspects of a website. But a handful of crucial on-page criteria have the greatest significance. A list follows:

  1. The title tag shows up as the clickable link to your website in search engine results. It has to convey the right message clearly and briefly while also including the keywords you’re looking to rank for.
  2. In search engine results, the meta description is the summary displayed under your title tag. Once again, it must be well-written and succinct while using your keywords of choice.
  3. Use headings (H1, H2, H3) to divide your material into digestible chunks. Further, they help Google understand the context of your writing. In your headers, be sure to arrange your keywords strategically.
  4. The code displays the alt text when an image cannot be seen on a website. All of your photos need descriptive alt text so that search engines like Google can understand them.
  5. Hyperlinks’ “anchor text” is the actual text that may be clicked on. Always use keyword-rich anchor language when connecting to internal or external websites.
  • Off-Site SEO Considerations

Even though Google’s algorithm is always changing, there are still a few essential off-page SEO Newcastle features that they check for. That includes, but is not limited to:

  1. One is the amount and quality of links leading to your site.
  2. Two, the wording used for the hyperlinks themselves.
  3. Third, the quality and prominence of your inbound links.
  4. Fourth, To what extent were the connections acquired via organic means instead of being bought or manipulated, et cetera?
  5. Five. Your website’s social signals (shares, likes, etc.).
  6. Six, how often people talk about your site and its popularity.
  7. Seventh, any unfavorable SEO indicators linked to your site (spammy links, bad reviews, etc.).
  • Indexing optimized for mobile devices

As the number of people using mobile devices to access the internet grows, Google has moved its attention to mobile-first indexing. What this implies for your rankings is that Google will now prioritize how well your site displays on mobile devices.

Make sure all your material can be readily accessed from a mobile device before switching to mobile-first indexing. In other words, you must implement a mobile-specific version of your website or a responsive layout. Your content must also be designed with mobile users in mind.

The Google Mobile-Friendly Test may help you determine whether your site is mobile-friendly and suitable for mobile-first indexing.

  • Improved performance of voice-activated searches

There has been a shift in Google’s priorities toward voice searches, so ensuring your site is optimized for this new interface is crucial. If you want to ensure your website is successful in voice and standard text-based searches, you’ll need to make some adjustments. To help you make the most of voice searches, consider these suggestions:

First, try to sound as natural as possible

People often utilize whole phrases or inquiries when doing a voice search. Thus, it is crucial that you use natural language on your website. This necessitates using natural language constructions, such as those of genuine searchers. If your website is dedicated to selling dog food, for instance, you should emphasize the words “best dog food” rather than “dog food.”

Long-tail keyword phrases should be your focus for step two

Long-tail keywords are more specialized than common ones but are also lengthier. They also tend to be utilized more often in voice searches. If you want your website to rank well in voice searches, you need to focus on long-tail keywords. If you’re in the pet supply business, a good long-tail term to optimize for might be “best dog food for little dogs.”

Third, Make sure your information is well-organized

People often seek a speedy response to their inquiry when they use voice search. Consequently, it is crucial to organize your material properly so that Google can quickly and easily locate the solution.

  • The EAT Principles of Google

The EAT principles are criteria used by Google to evaluate the quality of a webpage. These three guiding ideas are central:

  1. You need specialists in the subject to develop the content for your site.
  2. Make sure your website is a reliable resource. Users should feel secure and confident while interacting with your site.

Make sure the content on your site is high-quality and informative to adhere to Google’s EAT standards. It’s also important that your website is user-friendly and secure.


Search engine optimization from Google should be given considerable consideration. Consider many variables Google considers when ranking websites, including content relevancy, keyword density, page loading speed, and more. Suppose you’re a company or person trying to improve your website’s position in SERPs. In that case, you’ll need to ensure these conditions are satisfied. To improve your visibility on Google and increase traffic to your site, you need to know how to use Google’s tools and strategies.


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