The ‘Global Hand Sanitiser Market Share, Analysis, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global hand sanitiser market, assessing the market on the basis of its segments like products, distribution channels, end uses, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Hand Sanitiser Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
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The key highlights of the report include:
Market Overview (2018-2028)
• Historical Market Size (2021): USD 6.72 billion
• Forecast CAGR (2023-2028): 5.2%
There is an increasing demand for hand sanitisers from households, due to increasing prevalence of bacterial infections, rising concerns about the safety of geriatrics, and growing hygienic awareness post-COVID pandemic outbreak. Hand sanitisers are quick, easy to use, and more accessible than sinks which are the major advantages offered by this product leading to a heightened adoption among households. In addition, the rapid urbanisation and rising disposable income of the population are further increasing the sale of the product leading to a greater growth of the hand sanitiser market.
Meanwhile, the increasing necessity of hand sanitisers in restaurants and healthcare units to maintain sanitation standards and control the spread of infectious diseases are leading to a higher production of the product. In hospitals and clinics, cases of hospital acquired contaminants is a primary concern which is being curbed by the rising number of sanitisers easily available.
Over the forecast period, the anticipated increase in the number of corporate workers and office employees is likely to lead to an escalated adoption of portable hand sanitisers.
In terms of regions, the Asia Pacific occupies a substantial share in the hand sanitiser market. The increasing expansion of FMCG companies in the emerging economies such as India and China is escalating the accessibility of hand sanitisers.
Hand Sanitiser Industry Definition and Major Segments
A hand sanitiser, also known as a hand antiseptic, is defined as a cleansing agent which removes pathogens and harmful microorganisms from the skin. Gel is the most common form of hand sanitiser which easily gets absorbed on the skin. Hand sanitisers can be alcohol-based or alcohol free.
Based on product, the market can be segmented into:
The market can be broadly categorised based on distribution channel into:
• Online Stores
• Departmental Stores
• Pharmacy Stores
By end use, the market has been segmented into:
• Household Purpose
On the basis of region, the market can be categorised into:
• North America
• Asia Pacific
• Latin America
• Middle East and Africa
Hand Sanitiser Market Trends
The key trends in the hand sanitiser market include the stringent regulations and policies of governments across the sovereign nations aimed towards enhancing the safety of citizens. These regulations are leading to a heightened adoption of hand sanitisers in hotels, schools, and colleges. For example, proper sanitisation is mandatory in places with huge crowds such as exam centres and airports.
The thriving e-commerce industry is another crucial trend which is propelling the sale of hand sanitisers. The availability of alcohol or ethanol-based sanitisers, or even alcohol-free sanitisers allow consumers to choose according to their needs which is playing a major role in aiding the hand sanitiser market.
Growing research and development activities by major market players aimed towards producing hand sanitisers with innovative fragrances and skin-friendly properties are anticipated to boost the popularity of sanitisers. Social media platforms are further diffusing awareness about the benefits of sanitisers among the youth, leading to a bolstered demand. Moreover, these platforms also accelerate the branding and promotion of sanitiser manufacturing companies by advertising through reels and short videos.
Furthermore, the rapid development of convenience stores and supermarkets/hypermarkets across developing countries are likely to attract more consumers in the coming years.
Key Market Players
The major players in the hand sanitiser market report are:
- Himalaya Global Holdings Ltd.
- Proctor and Gamble Company
- Gojo Industries, Inc.
- Henkel AG and Co. KGaA
- Unilever Plc
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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