ADVERTISING STANDARDS COUNCIL OF INDIA

1 Introduction

At present in India, there is no central statutory agency or uniform legislation regulating the advertising industry. The Indian advertising market as a whole is regulated and controlled by a non-statutory body, the Advertising Standards Council of India (ASCI). In the absence of uniform integrated legislation, it is necessary for advertisers to ensure that an advertisement is in compliance will all local and national advertisement laws.

1.1 Role of the Advertising Standards Council of India (ASCI)

ASCI is a voluntary self-regulatory council established in 1985 to promote responsible advertising and to enhance public confidence in advertisements. The council’s objectives are:

  • To ensure the truthfulness and honesty of representations and claims made by advertisements
  • To ensure that advertisements are not offensive to generally accepted standards of public decency
  • To safeguard against the indiscriminate use of advertising for the promotion of products regarded as hazardous to society or to individuals.
  • To ensure that advertisements observe fairness in competition so as to inform the consumer on choices in the marketplace while observing the canons of generally accepted competitive behavior in business

ASCI consists of a Board of Governors and a Consumer Complaints Council. The Board of Governors comprises four members from each of the four sections connected with the advertising industry:

  • Advertisers
  • Advertising Agencies
  • Media (owners of press, television, radio etc.)
  • Related sectors (e.g. outdoor agencies, PR, market researchers, ad producers, business schools)

1.2 The ASCI Code: Self-Regulation of Advertising

To regulate advertisement in India, ASCI has adopted a Code for Self-Regulation in Advertising (“ASCI Code”), which applies to all involved in the commissioning, creation, placement, or publishing of advertisements. This ASCI Code applies to advertisements read, heard, or viewed in India even if they originate or are published abroad so long as they are directed to consumers in India or are exposed to a significant number of consumers in India.

Though non-statutory, the ASCI Code is recognized under various Indian laws in addition to being adopted by advertising-industry bodies. Notably, the ASCI Code provides that it is not in competition with any law,its rules, or the machinery through which they are enforced, thus the ASCI Code is designed only to complement legal controls under such laws and not to usurp or replace them.

1.3 Laws: Statutory Regulation of Advertising

Complementing the ASCI Code are Indian laws governing specific media, specific populations, and specific goods and services. The most significant of these laws are listed here.

Laws Governing Media

  • The Press Council Act 1978
  • Cable Television Network Rules, 1994
  • Code for Commercial Advertising on Doordarshan and All India Radio
  • Electronic Media Monitoring Centre (EMMC)
  • Norms for Journalist Conduct issued by the Press Council of India
  • Code of Conduct of the News Broadcasters Association

Laws Protecting Society and the Consumer

  • Emblems and Names (Prevention of Improper Use) Act, 1950
  • Young Persons (Harmful Publications) Act, 1956
  • Companies Act, 1956
  • Standards of Weight & Measures Act, 1976
  • Indecent Representation of Women (Prohibition) Act, 1986
  • Consumer Protection Act, 1986
  • Laws related to intellectual property rights

Industry-Specific Laws

  • The Drugs and Cosmetic Act, 1940
  • The Transplantation of Human Organs Act, 1994
  • The Drugs and Magical Remedies (Objectionable Advertisements) Act, 1954
  • The Prenatal Diagnostic Techniques (Regulation and Prevention of Misuse) Act, 1994
  • Advocates Act, 1961
  • Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992
  • Securities and Exchange Board of India Act, 1992
  • The Prize Chits and Money Circulation Schemes (Banning) Act, 1978
  • Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003
  • Public Gambling Act, 1867, the Lotteries (Regulation) Act, 1998 and the Prize Competitions Act, 1955
  • Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002
  • The Food Safety & Standards Act, 2006

Leave a Reply

Articles

Via keto capsules avis forum (Official France 2022) Avis et Ingrédients

Les capsules Via Keto sont fabriquées sans gluten cétones pour déplacer le changement, consommer les graisses et les tuer rapidement. Vous pouvez vous mettre en forme sans vous entraîner et avoir faim après avoir consommé cette chose régulièrement. D’une manière ou d’une autre, nous vous encourageons à vous concentrer tout seul et à rester mince et […]

Read More
quickbooks file doctor download
Articles Latest Updates LexCliq Services

A Straightforward and Practical Guide to QuickBooks File Doctor

QuickBooks is a fantastic accounting program that controls all business operations, including keeping track of costs, generating invoices, and filing taxes. All of these actions are taken to increase the productivity of the entire company. Like all software, this powerful software occasionally experiences technical issues that could reduce productivity. Therefore, QuickBooks has learned about the […]

Read More
Articles

Via Keto Capsules (Avantages et Inconvénients) Est-ce une arnaque ou une confiance?

Via Keto Capsules soulage précisément vos problèmes cardiaques et vous aimez ne pas avoir de problèmes de poids pour votre mode de vie avec une aide illimitée. Vous pouvez regarder l’arrêt de votre émission autant que vous le pouvez, car cette chose vous donne une persistance vraiment surprenante et renforce votre puissance tout en acquérant […]

Read More